Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible.
Q. Why did Google acquire FeedBurner?
A. Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner's technology and talented team are a great addition to Google's current solutions.
Where does Google see feed-based advertising going in the future?
As more and more content emerges on the web, users are looking for an easier way to aggregate that content. We think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality user experience.
Post via Google Press
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