The more engaged users are, the more features an application can sustain. But most users have low commitment -- especially to websites, which must focus on simplicity.
Websites can build user-loyalty and grow user-engagement across subsequent site-visits. Such sites can gradually introduce more features.
> Read full article from Jakob Nielsen
12.8.07
Jakob Nielsen's Alertbox: User-Engagement
Posted by netID UK at 17:13
Labels: Jakob Nielsen, Usability, Web, Web 2.0, Web design, Websites
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