For the nosy among us, it is the ultimate dream: having access to information about anyone, anywhere at the tip of your finger-tips.
Kevin Newcomb, editor of Search Engine Watch, said: "People are always looking for people they know or, looking for information about themselves."
Zoominfo.com, which came online in 2001, was one of the first sites to do this.
It began life as a subscription service where it gathered profile information from the web in response to requests from recruiters or salespeople, but in 2005 it added a public service, enabling free company and personal searches.
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