Nintendo's plans began with the last generation of consoles: the GameCube was the firm's rival to the PlayStation 2 juggernaut and new pretender, the Xbox.
They realised that the five-year cycle of ever more powerful console launches that the industry had locked itself into was not helping the industry.
Three years ago Nintendo began to signal its desire to move away from the traditional battleground of ever better graphics and bigger processors.
At games jamboree E3 in Los Angeles, the president of Nintendo Satoru Iwata warned that unless things changed people "would tire of games".
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