Targeting a different market than it has gone after in the West, Microsoft announced a partnership with India's Reliance-Communications to provide IPTV in India.
The companies are going after the fast-growing mass market in India, which is growing by about 25 percent per year.
Reliance Communications plans to launch the service in March next year.
The tie-up targets the mass market in India, whereas in the Western countries IPTV mostly focuses on affluent customers, Microsoft CEO Steve Ballmer said.
> Microsoft to Deliver TV Over Web in India
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