Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors… the list goes on and on.
Don’t care about impression counts or unique users – those metrics are meaningless. There is only one metric that counts, and that is sales.
By profiling behavior from organic-traffic, as well as any referral-traffic arriving via Google and other sources, you have a baseline behavioral-tracking-system.
Behavioral targeting is the only way to get real-data about what a client, prospect, account or group of buyers might want.
Via Buzz Marketing for Technology
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