25.1.08

Newspapers grow online

U.S. newspapers' online audiences grew about 6 percent last year, an industry group reported Thursday.

Web sites run by newspapers had an average of 60 million unique U.S. visitors per month in 2007, up from 56.4 million the year before, according to data released by Newspaper Association of America and compiled by Nielsen-Online.

Many newspapers have been adding online features such as video, blogs, online community features and links to other Web sites in an effort to lure in more readers. "News organizations were very aggressive in 2007 in adapting new tools to their sites," said Lee Rainie, of the Pew Internet and American Life Project.

Via CNN

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