U.S. Internet in 2007

comScore, Inc., a leader in measuring the digital world, has released a report highlighting the major trends in U.S. Internet activity in 2007.

Gainers in 2007
Social networking giant Facebook reaped the benefits of opening registration to all users, jumping 81% versus December 2006 to 34.7 million visitors in December 2007.

Wikipedia Sites gained 34 percent to reach nearly 52 million visitors, continuing its reign as the Web’s most popular reference hub. Classified site Craigslist.org jumped 74 percent to 24.5 million visitors, while AT&T grew 27 percent to 30.2 million visitors boosted by its exclusive deal with Apple as carrier for the iPhone.

Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:

• Everyday-Health gained 349 percent driven by its acquisition of Drugs.com.


• Women’s category leader, Glam-Media, grew 213 percent during the year, due in large part to the addition of new entities, including Quality Health Network, myYearbook.com, and LifeScript.com, among others.


• Yellow Book Network grew 137-percent to 10.4 million visitors, as visitation to Yellowbook.com Sites tripled, as one new entity was added.


• iVillage.com: The Women’s Network gained 27 percent with the addition of Sugar-Publishing, MakeoverSolutions.com, and iWin.com, among others.


• Demand-Media added numerous entities under its Demand Media Knowledge and Demand Media Games media titles, which contributed to its 149% growth.


• OfficeMax’s dramatic 199% gain was driven primarily by a Dec-2007 surge in visitation to its popular viral holiday greetings site ElfYouself.com.