Proximic, a start-up Internet search firm, is challenging Google's dominance with big clients like Yahoo! and eBay.Using pattern-matching technology to deliver ads, this startup is taking on the giant. There could hardly be a more quixotic business plan for a startup than to tackle Google.
Long odds don't discourage entrepreneurs convinced they have a better trap.Proximic was founded in 2001 by Thomas Nitsche and his business partner, Philipp Pieper, an Internet entrepreneur. In January, Proximic announced a breakthrough deal to supply its search technology to Yahoo! Shopping and eBay's Shopping.com.
Via Spiegel
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