The wonder of the Africa Cup of Nations is that there do not seem to be any fake shirts to be had. In a country where hawking goods on the street is a past-time second only to soccer, authorities have controlled the supply of the Ghana tops.
"It's not been easy," Kofi Amoa, who chair's the committee organising the tournament, tells the BBC. "But we've been steadfast. We even went beyond the borders of Ghana to customs institutions in other countries."
Short-term impact
The network of distribution is a triumph of apparently disorganised organisation in that the ultimate sellers are invariably people on the street. Beatrice Masopgah, for example, has a stall near Oxford Street in Accra.
Standard-Bank, Africa's biggest bank, has spent $2.1m on sponsorship.
"It offers such a huge platform to project the brand across Africa," says the bank's head of marketing in Ghana, Mawuko Afadzinu.
No comments:
Post a Comment