A merger of Yahoo! and Microsoft, as proposed, creates much-stronger competiton for online ad-behemoth Google, and its unrivalled-dominance.
It's widely held that while both Yahoo! and Microsoft have won more advertising business since their ad-serving platform upgrades, Google's AdSense features for placing relevant-ads on Web pages are still considered state of the art.
Google sold $16.4 billion in ads in 2007, or more than 40% of worldwide online ad sales, while combined, Yahoo and Microsoft's market share is less than 25%.
For its part, Microsoft executives said that it has identified $1 billion in synergies in areas of online advertising yield, capital expenditures, and R & D.
Via CNN
No comments:
Post a Comment