Jeremy Stoppelman's local-review site is off the business-press radar. That's O.K. He's building credibility. Facebook it's not, but the site was visited by 9 million different users in the past 30 days, up from 5.5 million in November.
Yelp provides a compelling advertising platform. People go there intending to make a transaction—say, find a Thai restaurant in New York. And it's for that very reason that you really should be paying attention to Yelp.
> Something to Yelp About
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