9.5.08

Opportunities on the Internet

In spite of the large number of internet start-ups hitting the headlines every week, there are still many opportunities available. Here are just a few:
  • The one-stop shop, guides, facilitators, organizers and assimilators.

  • Quality guarantors aren't well developed, yet the net can never achieve its full potential as a reliable information source without them.

  • Lifestyle management is a completely green field today but will be an essential component in our lives in the next decade.

  • Competent proactive search engines have been on the horizon for years but still haven't happened. "Push" technology is a largely failed attempt in this direction. It tried to push information to customers in themed channels rather than wait for them to search for it. Although channels still exist today they are equivalent of internet magazines, rather than the mass customization of information expected in the early 1990s.
From > Business 2010: Mapping the New Commercial Landscape

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