The internet search engine Google has been named as Britain's top "superbrand", after it beat Microsoft for the premier spot, according to a YouGov survey. Google, which came third in the same consumer poll last year, took pole position in a list of 500 brands available in the UK, beating Mercedes-Benz, BBC & British Airways.
Since Google was founded in 1996 by Larry Page and Sergey Brin, it has become one of Britain's most familiar names, launching Google Earth and acquiring YouTube.
Via The Guardian
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