The fight to take on the might of Google, is hotting up. Today Ask.com, one of the smaller but still significant search players, relaunches its service in the US with claims of faster, more relevant answers using new semantic technologies.
Cesar Mascaraque, of Ask.com said: "It's our business to give answers. But this time we were asking the question: How did our users want us to improve?
It is to appeal to its mostly female, middle-American, middle-Britain roots with improved searches in health, nutrition, education, reference and entertainment.
Via Times Online
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