Google's Gphone strategy

Google's widely anticipated — and top secret — Gphone mobile phone project could trump Apple's glitzy iPhone — by going low cost and low tech, tech analysts say.

Some bloggers believe the activity is aimed at delivering a cellphone operating system as another option for cellular service carriers and handset makers, as Microsoft has done with the Windows Mobile.

Trip Chowdhry, analyst at Global Equities Research, says Google also has already begun designing an advanced Gphone model, equipped with a Google browser optimized to display Google services such as Gmail and YouTube videos.

> Google's GPhone strategy could keep user costs low