The world of search could be facing its biggest shake-up since the arrival of Google.
Last week Microsoft launched a bid to take over Yahoo. The software firm offered $44.6bn (£22.3) for Yahoo, one of the stalwarts of the commercial web since its inception. For many observers, a combination of the two companies search offerings could be the most interesting outcome.
"The key measure of success in three years time is whether they will have made any progress in fending off - and catching up to - Google," wrote Charlene Li, principle analyst at Forrester-Research.
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"The reality is that no one's going to get near Google's search share over the next few years," wrote Nate Elliott, analyst at Jupiter-Research.
According to figures from research firm comScore, Google has 80-90% of the search share in many European markets.
"Whether this deal happens or not, it'll be incredibly difficult for anyone to compete with Google for European search share," said Mr Elliott.
Via BBC
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