19.4.08

"Why design?"

Legendary designer Philippe Starck -- with no pretty slides behind him -- spends 18 minutes reaching for the very roots of the question "Why design?" Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly crystallized mantra for all of us, genius or not. Yet all this deep thought, he cheerfully admits, is to aid in the design of a better toothbrush.

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