16.12.07

Beyond-iPhone

2007 mobile music market could be summed up in one phrase: "It's the device, stupid."

This year saw a push on ringtones, with operators spending big bucks on exclusive deals with big-name acts in hopes of goosing a stalling market.

But from its initial flashy-unveiling to the lines of people camping out for a device that didn't even sell out, to the inevitable backlash when Apple cut the price by $200 just 70 days after it went on sale for $600, the iPhone dominated every discussion.

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